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This site zisd.org had the following in the web page, "Working towards a nation in which education is enjoyed by all." We noticed that the website stated " The Zambian Institute for Sustainable Development is a national movement whose goal is to end the educational limits of poverty." It also stated " We are a youth run organization that give scholarships. To brilliant and vulnerable children. Since inception of the scholarship program, 100 of the students have matriculated into universities in Zambia, US, Russia, and China. This inspired students like Peter Chomba." The header had zambia as the highest ranking keyword. It was followed by scholarship, free education, and SAT programme which isn't as ranked as highly as zambia. The next words the site used was charity. africa was also included but will not be seen by search engines.